TITLE: Critical thinking and television advertisements.
TOPIC: Critical reading skills
SCHOOL LEVEL: sixth and seventh grades.
CONTENT: Reading about issues.
OBJECTIVES:
In this unit students will learn to be careful readers of articles that present differing opinions.
• To understand and form their own opinion as they read.
• To recognize if the author is stating a fact or an opinion.
• To identify if an advertisement is presenting both sides of the issue in a fair way.
• To discriminate the form and the content elements of an advertisement.
GENERATIVE QUESTION:
¿Why do television advertisements persuade to buy some products which are sometimes useless or unnecessary?
TIME: Six hours of class.
ACTIVITIES:
Coca Cola advertisement observation
Form characteristics of the advertisement.
Critical reading of the message.
Individual and Group work.
Response strategies and critical reading skills
Evaluation
ESTRATEGIAS VISUALES DEL COMERCIAL DE TV.
MOTIVACIÓN: observa el vídeo de Coca Cola "razones para creer"
RECREO: Juega con el Jiqsaw de Coca-Cola
Tema: el comercial de televisión
LEE EL SIGUIENTE TEXTO DEL COMERCIAL DE COCA-COLA 2011
I'm free to be whatever I
Whatever I choose
And I'll sing the blues if I want
I'm free to say whatever I
Whatever I like
If it's wrong or right it's alright
Always seems to me
You only see what people want you to see
How long's it gonna be
Before we get on the bus
And cause no fuss
Get a grip on yourself
It don't cost much
Free to be whatever you
Whatever you say
If it comes my way it's alright
You're free to be wherever you
Wherever you please
You can shoot the breeze if you want
